Financial and Investing Resources

Ugly Squeeze Site Gets High Conversion

This morning my Manager came in, really disgusted at some thing that I had accomplished.

The night before I had sent out an e-mail with a link to a squeeze page that I had produced, and she was completely repulsed by how ugly it was! She told me that with the fabulous graphic designer that we have obtainable in-house, I could have had a very much superior looking squeeze site made for the campaign I was performing.

She even went on to say that my web designer was hurt since I had made such an abomination! (It turns out he wasn’t hurt, he was really happy to see me create this kind of a piece of dirt as it secures his job further)

I patiently listened to her continue on about how I should present greater excellent websites for that practical knowledge of my visitors. Following she was done and had gone to work, I looked at the stats how the squeeze internet page experienced produced overnight:

55% conversion rate!

Why on earth would this ugly squeeze web site get a whopping 66.22% conversion rate when properly intended pages struggle to have 20%? Well, I’ll let you in on the secret. The visitors were “sold” prior to they even got on the squeeze internet page!

You see, I was emailing my own readers about an affiliate software that was happening within the next few days. In my email I explained all of the rewards of employing this system, and told them that if they wanted to learn more then they required to sign up at that squeeze internet page.

When persons went for the squeeze web page they currently knew they desired to sign up. Obviously some backed out (33.78% to be exact), but that could have been for a variety of reasons, 1 possibly being how ugly my web page was!

So what can we study from this interesting encounter?

1. Romantic relationship building is critical

When you do not have a good romantic relationship with your readers then marketing will probably be Really challenging.

2. Pre-selling is king

As my very good friend Todd Gross says, pre-selling is crucial to creating a ton of cash as a result of affiliate marketing (or by means of offering your very own products).

Where do you pre-sell? Everywhere! In specific your emails, your videos, your blog posts, your articles, and anywhere else ahead of the visitor is asked to purchase.

Mainly because the site visitors on the ugly squeeze page graphics were pre-sold, they didn’t care how poorly written and ill conceived the web page was - they by now knew they desired it.

3. Prettiness isn’t often crucial

In reality, I’ve discovered how the more “good looking” a web site is, the lower it performs.

Possibly this really is due towards simple fact how the graphics are distracting, or maybe it really is since little (or no) time is put into delivering a beneficial, consistent, valuable message. Whatever the reason, I suggest you try removing the header graphics, fancy animated gifs, and other “pretty-factors” from your squeeze and sales pages and see what happens.